Industry Workflows

Hare Krishna 🙏

Sharing a high-level overview of the ground-level workflows in the Morbi ceramic industry, to give clarity on what we are actually trying to build.

🏭 Core Operations (What ERP Needs to Handle)

At a basic level, factories manage:

• Stock / Inventory
• Sales & Purchase
• Ledgers & Accounting
• Outstanding payments
• Employees & expenses
• Costing
• Profit & Loss (P&L)
• Balance Sheet

📄 Sales & Daily Business Flows

Some common real-world flows:

• When a customer asks for stock + pricing + tile designs → they generate a PDF report and send it
• Sometimes they send a quotation with:
  • Design code
  • Size
  • Quantity
  • Price
• For simple enquiries → they just send designs + pricing directly

👉 These flows are frequent and need to be fast and simple

📈 Marketing & Customer Acquisition Flow

Their marketing process is very ground-level and manual:

1. Scraping data from:
   • Facebook
   • Instagram
   • Google Maps
   • Other online sources
2. Collecting buyer contacts globally (country-wise)
3. Distributing leads to marketing team (country-wise)
4. Outreach via:
   • Cold calls
   • Emails
   • DMs
5. Shortlisting serious prospects
6. Sending samples to selected buyers
7. Planning international trips
8. Closing first deals (5–10 good customers)
9. Continuing long-term business on trust

👉 This is a full pipeline system, currently very fragmented

🚢 Export & Legal Workflows

Exporting involves multiple complex processes:

• Container management
• Ports & logistics coordination
• CHA (Custom House Agents)
• LC (Letter of Credit)
• Payment terms & agreements
• Insurance

👉 Many documents and steps are involved, often handled manually or in disconnected systems

🚚 Logistics & Compliance

• Every shipment requires E-way bills (mandatory)
• Generated using:
  • Challan
  • Vehicle details
  • Driver details

👉 Ideally, this should be fully integrated inside the ERP

💰 Payment & Deal Structures

Deals happen in multiple formats:

• Advance payments
• Credit-based transactions

Payment cycles:

• 30 days
• 45 days
• 90 days
• 120 days

👉 Managing outstandings and cash flow tracking is critical

👨💼 Employee & Activity Tracking

• Tracking employee work and performance
• Recording interactions:
  • Calls
  • Conversations
  • Customer/vendor communications

👉 This is important for accountability and growth

🏗️ Manufacturing & Operations

• Raw material management
• Production lines
• Polishing lines
• Quality checks

👉 These are deeply operational and vary per factory

🌍 Multi-Location Business Expansion

Now many businesses operate at scale:

• One brand → multiple factories
• Multiple godowns (warehouses)
• Depots in different states

Business models:

• Supplying to dealers & showrooms
• Direct B2C (builders, bulk buyers)

👉 Requires multi-location inventory + distribution management

🎯 Summary

All these workflows are:

• Highly customized
• Deeply practical
• Currently fragmented across multiple systems

👉 This is exactly why:

• Local software fits but is outdated
• SaaS tools are powerful but don’t fit

Our goal is to bring all of this into a single, well-designed, modern, and flexible system.

This is just a high-level view — there are many more micro-flows which we will explore as we go deeper.